McCarter & English
Corporate Website
Agency
Addison
The Client
McCarter & English is a well-established law firm known for its innovative approach and deep understanding of client needs. The firm delivers practical, results-driven services with a focus on quality, integrity, and business outcomes. By embracing innovation and new technologies, McCarter & English stays competitive across diverse legal practices.
The Ask
McCarter & English needed a modern, user-friendly website reflecting its new brand identity, created by Addison. The site balanced innovation with values of quality, integrity, and client service. It was simple, mobile-responsive, and featured intuitive navigation to highlight the firm’s national and regional strengths. The goal was to differentiate the firm through cutting-edge design for a seamless user experience.
The website embodied McCarter & English's collaborative approach and strong client relationships, reflecting the integration of diverse practice areas. Balance served as a visual driver, representing the fusion of tradition and innovation.
Research showed that the vast amount of visitors came to the site to search for specific partners or those with particular expertise. As a result, we placed heavy emphasis on enhancing search capabilities throughout the site.
Other visitors focused on recruitment and company culture, with visitors interested in learning what it was like to work for the firm. To address this, we created a robust recruitment center.
Other major sections included an insights, services and locations
While research showed that the site was overwhelmingly visited on desktop, we could not ignore the need for a seamless mobile experience.