Inspira Performing Arts & Cultural Center
Logo & identity system
Agency
3rdEdge Communications
Recognition
Certificate of Excellence, American Graphic Design Awards
Logo Design 2, Taschen Books
The Client
InSpira Performing Arts & Cultural Center is a dance and music school with locations in Newark and Highland Park, New Jersey. Founded in 2002, InSpira offers a wide range of dance and music programs and is rooted in a mission of creativity, confidence, and community through the performing arts.
The Ask
InSpira sought a rebrand that better reflected its energy, inclusivity, and commitment to self-expression. The goal was to create an identity that felt vibrant and expressive while remaining clear, welcoming, and adaptable across programs and audiences.
The Role
Led creative direction for the rebrand, developing the visual identity and overall design system in close collaboration with a creative director and client manager. Shaped the logo and supporting visual language to capture movement, personality, and a strong sense of community.
Inspired by the organic rhythm of dance, the mark captures movement and energy. Paired with a layered, multicolored watercolor texture, the identity reflects InSpira’s creativity, inclusivity, and vibrant community.
Developed a bold, expressive visual system designed for flexibility across applications. Color, typography, and imagery were crafted to convey motion and creativity, with every touchpoint radiating the energy, warmth, and community-driven spirit of InSpira.
