Federated Hermes
Corporate website
Agency
Addison
The Client
Federated Hermes is a global investment management firm known for its commitment to responsible investing and sustainability. With over 70 years of experience, the firm offers a range of investment solutions to both institutional and individual clients. By combining innovation with stewardship, Federated Hermes focuses on long-term value and integrating environmental, social, and governance (ESG) factors to drive positive global impact.
The Ask
Along with developing their brand identity, we created a site that conveys the rationale behind the new combined firm, offering multiple perspectives on responsible investing in concise, easy-to-digest segments. Key features include interactive infographics and intuitive navigation that align with Federated Hermes' mission of delivering outstanding risk-adjusted returns through active ownership and sustainability.
We developed a site that leverages the brand’s core elements—bold typography, the Beacon symbol, and a color palette of blues and greens. Dynamic imagery, featuring natural light and architectural spaces, emphasizes the brand’s sophisticated, responsible approach to investment.
The end result is a site that not only serves its global audience but also reinforces the brand’s values of integrity, impact, and diligence.
