Federated Hermes
Corporate website
Agency
Addison
The Client
Federated Hermes is a global investment management firm known for its commitment to responsible investing and sustainability. With over 70 years of experience, the firm offers a range of investment solutions to both institutional and individual clients. By combining innovation with stewardship, Federated Hermes focuses on long-term value and integrating ESG factors to drive positive global impact.
The Ask
We developed a site that leverages the brand’s core elements—bold typography, the Beacon symbol, and a color palette of blues and greens. Dynamic imagery, featuring natural light and architectural spaces, emphasizes the brand’s sophisticated, responsible approach to investment.
The Role
I partnered with the strategy and brand teams to shape the user experience for the Federated Hermes flagship website, translating a newly developed brand identity into a cohesive digital experience. I led creative execution across the site and worked closely with development to ensure the design vision carried through clearly and accurately into implementation.
We developed a site that leverages the brand’s core elements, using dynamic imagery with natural light and architectural spaces to express a sophisticated, responsible approach to investment. The result is a digital experience that serves a global audience while reinforcing the brand’s values of integrity, impact, and diligence.
