The Client
Axalta Racing is the motorsports division of Axalta Coating Systems, a global leader in coatings. It sponsors Hendrick Motorsports' No. 24 Chevrolet in the NASCAR Cup Series and partners with teams in Formula 1, MotoGP, and the World Endurance Championship.

The Ask
The Axalta Racing website redesign centralized Axalta’s motorsports sponsorships into a unified platform, targeting customers and fans alike. Focusing on performance, engineering, and technology, the site fosters engagement through regular content updates while aligning with Axalta’s brand. The project enhanced brand recognition and delivered a dynamic, interactive user experience.