Axalta Racing
Content platform
Agency
Addison
Recognition
Graphis Silver Award
The Client
Axalta Racing is the motorsports division of Axalta Coating Systems, a global leader in coatings. It sponsors Hendrick Motorsports' No. 24 Chevrolet in the NASCAR Cup Series and partners with teams in Formula 1, MotoGP, and the World Endurance Championship.
The Ask
The Axalta Racing website redesign centralized Axalta’s motorsports sponsorships into a unified platform, targeting customers and fans alike. Focusing on performance, engineering, and technology, the site fosters engagement through regular content updates while aligning with Axalta’s brand. The project enhanced brand recognition and delivered a dynamic, interactive user experience.
The Role
Led creative direction for the project, defining the look and feel and guiding execution. Directed a motion designer and junior designer, collaborated closely with content strategists and developers, and served as the client’s day-to-day creative partner to ensure alignment through launch.
Visitors can explore the latest news across various racing formats, watch the regularly updated interview series Around the Track starring racing legend Jeff Gordon, dive into detailed driver profiles, and access up-to-date information on upcoming races.
