CMC Materials
Corporate Website
Agency
Addison/SIA
The Client
CMC Materials is a global leader in high-performance materials for semiconductor, electronics, and industrial markets. The company provides precision chemical, abrasive, and polishing solutions that enable advanced manufacturing, delivering results worldwide with a focus on quality, reliability, and sustainability.
The Ask
After acquiring KMG Chemicals, CMC Materials rebranded with Addison, creating a new logo, identity system, brand videos, collateral, and a redesigned website. The goal was a distinct, dynamic look that reflects the company’s innovation-driven mission to deliver critical materials for peak performance.
The Role
I led the website component of the rebrand, directing a team that included a designer, a 3D animator, and a developer. I served as the day-to-day creative lead for the client, guiding decision-making and ensuring the project was completed on time and aligned with the brand vision.
While the content on third-level pages remained unchanged from the previous site, we leveraged the new identity system to elevate their visual presentation and align them with the refreshed brand. The homepage and section landing pages were completely reimagined, placing greater emphasis on CMC employees and company values. This approach reflected the site’s role as a key recruitment tool, helping attract talent while reinforcing the brand’s culture and mission.
We collaborated closely with a 3D animator to visualize CMC Materials’ role in advanced manufacturing. Product animations were created that break apart to reveal the critical components CMC Materials produces, highlighting their importance to overall product functionality.