BlackRock
Annual report series
Agency
Addison
Recognition
Graphis Gold Award
Graphis Silver Award x2
The Client
BlackRock is a global investment management firm, one of the largest in the world. It provides financial services to institutions, individuals, and governments, offering a wide range of investment solutions, including equity, fixed income, and alternatives. The firm emphasizes sustainability and long-term financial growth.
The Brief
Designing BlackRock’s annual reports from 2020 to 2024 paired data with customer-focused storytelling to convey complex financial and social issues. The design featured bold typography, dynamic imagery, and data visualization, making key messages accessible while emphasizing customer needs. This approach ensured the reports resonated with stakeholders and the public.
2024: The theme revolved around infrastructure renewal and energy transition, with a reduced emphasis on ESG due to political challenges.
2023: The theme focused on retirement security and pension reform, addressing the growing challenges in global retirement systems.
2022: The focus was on corporate responsibility and long-term business practices, emphasizing the need for businesses to adopt sustainable, forward-thinking strategies.
2021: The theme shifted to ESG factors and stakeholder capitalism, highlighting the importance of considering broader societal impacts in business practices.
2020: The theme centered on sustainable investing and climate action, with a focus on integrating climate change into financial decision-making.
