Nardello & Co.
Branding & corporate website
Agency
Addison/SIA
The Client
Nardello & Co. is a global investigations firm specializing in anti-corruption, fraud, litigation support, and reputational due diligence. Their expert team handles complex cases in areas like digital forensics and financial investigations. Recognized for excellence, the firm has supported high-profile cases like FTX’s collapse and Purdue Pharma’s bankruptcy.
The Ask
Nardello & Co. sought a rebrand that authentically reflected the caliber of their investigations. Aiming to break away from the clichéd imagery often associated with private investigation firms, they desired a fresh, sophisticated identity that embodies their commitment to transparency, thoughtfulness, and integrity.
Nardello was open to a logo update but wanted to maintain a sense of continuity. The design team and I aimed to simplify and modernize while keeping the classic feel intact. We selected a fresh, new typeface with subtle personal touches and refined the ampersand symbol to make it cleaner and crisper, striking a balance between tradition and modernity.
Nardello was keen to maintain their signature orange, so we expanded the color palette by introducing a set of greys and a complementary deep purple. We also refined the palette to ensure it met WCAG accessibility guidelines, maintaining both aesthetic appeal and inclusivity.
The typefaces were carefully selected to complement the new logo and align with the updated brand strategy. We aimed for a balance of modern sophistication and timeless elegance, ensuring that the typography reinforced the firm’s professional and high-caliber image.
Nardello wanted to feature people prominently in their imagery while avoiding the use of specific Nardello employees. To address this, I developed a strategy using MidJourney to create a series of AI-generated hero images featuring people with a subtle motion blur effect. This not only solved the challenge but also introduced an element of dynamic movement to the brand.
A secondary graphic style was created by subtly blurring specific keywords within a statement. Whether highlighting a single word or revealing a hidden message, this technique effectively visualizes Nardello’s investigative expertise.
Icon set
Collateral direction
With a complete overhaul of both the UX and content strategy, we aligned everything with the newly updated brand. The result is a beautifully redesigned site that is not only significantly easier to navigate but also more engaging and dynamic. This transformation ensures the site truly reflects the high caliber and professionalism that Nardello & Co embodies.
